What is one key responsibility of a listing agent in Pennsylvania?

One key responsibility of a listing agent in Pennsylvania is to advise on improvements that could increase the property value. This role is essential as it involves assessing the property's condition and market trends to provide the seller with insights that may lead to a higher selling price. The listing agent can suggest renovations, aesthetic updates, or repairs that make the property more appealing to potential buyers, ultimately helping the seller maximize their return on investment. By performing this advisory role, the listing agent plays a crucial part in the selling process, ensuring that the property is competitive within the market.

In contrast, the other options do not accurately reflect the primary duties of a listing agent. For example, setting the selling price should always involve collaboration with the seller, as it requires their input and understanding of their financial goals. Conducting open houses is part of marketing the property, but it should be done in line with the seller’s schedule and preferences rather than at the agent's discretion alone. Maintaining confidentiality is a standard practice in real estate, but it is more related to the handling of client information rather than a specific responsibility tied to the property listing process.