In a dual agency scenario, what is the primary challenge for the agent?

In a dual agency scenario, the primary challenge for the agent is balancing the interests of both the buyer and the seller. In such situations, the agent has to navigate the complexities of representing two parties with potentially conflicting goals. The buyer may seek to negotiate a lower price or additional concessions, while the seller typically aims to secure the highest price and favorable terms for the sale of their property.

The agent's responsibility is to ensure that both parties feel represented fairly, which can be difficult since the agent must be careful not to disclose confidential information or favor one party over the other. This balancing act requires a deep understanding of both parties' needs and interests, as well as strong communication skills.

Other options would not encompass the core challenge of a dual agency. Representing only the buyer does not reflect a dual agency scenario, as does identifying suitable properties or managing open houses, which, while important, do not address the inherent conflict of interest present when an agent represents both the buyer and the seller in the same transaction.